Where is mcm clothing sold

It could be adorned with metal rivets or covered with menacing-looking spikes. Whether cross-body, bucket-shaped or a thick-strapped backpack, it is likely to be covered, unashamedly, with a repeated logo: a laurel, a diamond and the letters MCM. If you haven't heard of MCM, you have probably seen it somewhere.

In general, customers tend to be young: bloggers posing for photographs outside fashion shows, rather than the old guard of editors on the front row. According to Maude Churchill, an editor on streetwear site highsnobiety , MCM burst on to the scene a few years ago and has since been seen in the hands of the right celebrities and in credible collaborations with designers and artists.

Beyond in-the-know fashion and streetwear circles, most UK consumers are unfamiliar with the brand. In fact, MCM does have a story — and a compelling one at that. With a hint of Louis Vuitton about its repetitive patterns, the bags were popular in the s, when Diana Ross used its suitcases on tour, while trunks were carried by obsequious porters on Dynasty as a signifier of wealth and success.

In the noughties, however, the business floundered, becoming mired in financial problems. Its founder was investigated for alleged tax evasion, fakes flooded the market and the brand's designs lost their appeal.

For more than a decade, MCM was barely mentioned in western fashion circles at all. MCM's salvation came from South Korea, one of the few places it had remained prominent, when the company that had licensed the brand — Sungjoo Group — acquired the business in Asia is the main market, by quite some stretch — China, Korea and Japan each contribute almost a third of MCM's revenue — but Europe is ripe for expansion, as the opening of a dedicated sq m MCM boutique at Harrods last month, and a planned opening in Bond Street next year, attest.

According to the company's winningly titled chief visionary officer, Sung Joo Kim , its success so far has hinged on the understanding of major developments in the luxury market. First, she says, millennials "are born with computers, so they have a completely different approach to life and expect brands to be interactive and luxury to be functional". Sneakers mit Monogramm-Print. Rucksack mit Monogramm-Print. Kleiner Rucksack mit Monogramm-Print.

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T-Shirt mit Logo.